Two people who know what it means to build something from nothing
We are Taga and Sam. We were both born in Aotearoa New Zealand to Samoan parents, and we have shared more than 40 years of love, family, long hours and hard seasons. We are parents of two and grandparents of four. Legacy is not a word we use lightly. It is the reason we get up in the morning.
Sam
Sam grew up in a family where hard work was the foundation of everything. When money was tight, the only way to get to work was on a bike, and that daily ride became a lifelong reminder of what it means to keep going, even in spaces that were not built for people like him.
He brings that same discipline and resilience to every business we take on, with a focus on operations and making sure the people inside the business are looked after.
Taga
Taga started building her own business at 40, after years of feeling that mainstream business advice was written for someone else. Her work in client services, trauma-informed money coaching and social impact has always centred people who feel unseen or underserved.
She brings strategy, storytelling and a deep respect for the story behind every business, because she knows how much of yourself goes into one.
Why this matters to us
We raised our family before parental leave existed, managed long work hours and financial pressure, and learned how to stay connected through our differences. We know what a small business costs the people who run it, and what it gives back to the community around it. That is why we cannot stand to see a good business run into the ground. We would rather carry it forward, with you and your people at the heart of it.